In May 2025, a routine job advertisement for security guard positions at Vishal Mega Mart unexpectedly became the center of India’s social media universe. What began as a standard hiring notice transformed into a viral meme phenomenon, capturing the imagination of netizens across platforms like X (formerly Twitter), Facebook, WhatsApp, and Telegram.
How It All Started
Vishal Mega Mart, a prominent retail chain with over 645 stores across India, initiated a large-scale hiring campaign for security guards. The job posting, while ordinary in nature, caught the attention of social media users who began to satirize the recruitment process. Memes likened the selection procedure to India’s most challenging exams, such as the UPSC and IIT-JEE, humorously suggesting that becoming a security guard at Vishal Mega Mart was a herculean task.
The Memes That Took Over the Internet
The internet was soon flooded with creative and exaggerated takes on the job posting. Some of the most viral memes included:
Vishal mega Mart guard supremacy pic.twitter.com/w5A03vCmdY
— πΌπΏππππΌ π ππΌ (@adityaverse_) May 16, 2025
Vishal Mega Mart security guard supremacy π₯π₯ pic.twitter.com/IXOP2Y2uRl
— UmdarTamker (@UmdarTamker) May 17, 2025
These memes not only provided comic relief but also highlighted the competitive nature of India’s job market, where even entry-level positions are highly sought after.
The Reality Behind the Job
While the memes portrayed the security guard position as an elite role, the actual job details are more grounded. According to reports, the salary for a security guard at Vishal Mega Mart ranges from βΉ9,000 to βΉ12,000 per month for freshers, and βΉ13,000 to βΉ18,000 for experienced individuals.
The exaggerated portrayal of the job underscores the challenges faced by job seekers in India, where unemployment rates remain a concern. The meme trend serves as both a humorous take and a reflection of the aspirations and frustrations of the youth.
Owner: The Man Behind Vishal Mega Mart
Ram Chandra Agarwal is the founder of Vishal Mega Mart. Starting his journey with a photocopy shop, he built Vishal Mega Mart into a significant retail brand. However, after facing financial challenges, he sold the brand and went on to establish V2 Retail, which has grown into a βΉ6,500 crore enterprise.
Conclusion
The Vishal Mega Mart meme trend is a testament to the power of social media in turning mundane events into nationwide phenomena. While the memes brought laughter, they also shed light on deeper societal issues, such as employment challenges and the lengths to which individuals go to secure jobs.
Sources: NDTV, Economic Times, Indian Express
